Privacy policy

Backroad AS

At Backroad Adventure Photography (operating as Backroad AS), we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you interact with our website.

1. Who We Are

Backroad Adventure Photography is a part of Backroad AS, a business based in Norway, operating under Norwegian laws and adhering to the General Data Protection Regulation (GDPR). We operate globally, meaning we respect and comply with privacy laws across different jurisdictions.

2. What Information We Collect

We collect the following types of personal data:

  • Contact Information: Name, email address, and other details provided when you contact us, subscribe to our newsletter, or make a purchase.
  • Transaction Information: Payment details and purchase history when you order prints or digital rights-managed images.
  • Cookies and Usage Data: Information about your visit, including IP address, browser type, pages viewed, and time spent on our site, collected through cookies or similar technologies (refer to our Cookies Policy for more details).

3. How We Use Your Information

We use your data to:

  • Process orders and deliver products or services.
  • Respond to inquiries and provide customer support.
  • Send you updates, promotions, or newsletters (with your consent).
  • Improve our website functionality and user experience.
  • Ensure security and compliance with legal obligations.

4. Legal Basis for Processing Your Data

We process your personal data based on the following legal grounds:

  • Consent: When you subscribe to newsletters or agree to receive marketing communications.
  • Contract: To fulfill orders or provide services.
  • Legal Obligation: For tax, legal compliance, and other regulatory requirements.
  • Legitimate Interest: To enhance your experience and improve our services, or for fraud prevention.

5. Your Rights

Under the GDPR and other applicable laws, you have the following rights regarding your personal data:

  • Access: You can request access to the data we hold about you.
  • Correction: You can ask for corrections if your data is inaccurate or incomplete.
  • Deletion: You can request the deletion of your data under certain circumstances.
  • Objection: You can object to the processing of your data for direct marketing or in other cases.
  • Portability: You can request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at privacy@backroad.ventures

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal obligations. Once no longer needed, your data will be securely deleted.

7. Sharing Your Data

We do not sell or rent your personal information. However, we may share your data with third parties, such as:

  • Service Providers: Payment processors, hosting services, or shipping partners.
  • Legal Authorities: If required by law or to protect our rights and comply with legal proceedings.

All third-party service providers we use are GDPR compliant and ensure the security of your data.

8. International Data Transfers

Given the global nature of our business, your data may be transferred outside the European Economic Area (EEA). If we transfer your data internationally, we will ensure appropriate safeguards are in place to protect your privacy.

9. Data Security

We take reasonable steps to protect your data from unauthorized access, alteration, disclosure, or destruction. Our website uses encryption and other security measures to safeguard your information.

10. Cookies

We use cookies to enhance your experience on our site, analyze usage patterns, and improve our services. For more information, refer to our [Cookies Policy].

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically for any updates.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Backroad AS

privacy@backroad.ventures